Your Guide to SEO Ranking and Ranking Factors

By adding schema markup to your website’s HTML, you provide search engines with explicit clues about what your data means. SEO Anomaly Page speed remains one of the most important ranking factors in 2025. Websites that load quickly provide a better user experience, and faster sites tend to rank higher on search engine result pages (SERPs). While not confirmed as a ranking factor, structured data is invaluable to search engines like Google in understanding a page. With structured data, websites can provide more information about their content, products or services, and offerings to Google and LLMs.

Top 10 Current SEO Ranking Factors for Google

At the time, this was an insight into how a major search engine applied factors and signals for ranking. Before we list what are important factors and signals for ranking, we need to talk about the mythical list of 200 ranking factors that Google allegedly uses. Domain authority was invented by the SEO company Moz, and it generates a score from 1 to 100.

Not to mention, when Gemini checks its responses, it uses Google to verify the information. Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. No one wants their email inbox filled with spam, which is why spam filters are so helpful.

Consider adding at least several visual content, such as images or videos to your articles whenever you can. This doesn’t need to be any more complicated than sending out a message (SMS, ideally, as they have the highest open rates) with a polite request for a rating, along with a link to your GBP. With the above troubleshooting tips, you can discover potential ranking issues. The factors examined are divided into binary and numerical features.

SERP Checker

Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google.

• Google recently introduced mobile first indexing and have a mobile friendly testing tool and a mobile pagespeed testing tool.
• A higher number of internal links to a specific page can reflect its importance.
• In addition, we looked at some grey areas and debunked some fake ranking factors.
• It’s about moving beyond keyword stuffing and focusing on creating genuinely useful content that addresses the user’s intent comprehensively.
• Many websites need to be aware of creating content and then neglecting it for long periods.
• A higher position generally indicates better visibility, while fluctuations can signal performance changes.

Knowing where you stand can help you refine your strategies to outshine your competitors. Unfortunately, while you can optimize many aspects of your online presence, changing your business’s physical location isn’t exactly feasible. However, this doesn’t mean that you’re helpless against the algorithms. There are still ways you can optimize for proximity and give your local SEO a healthy boost.