What Is SEO? Learn the Basics of Search Engine Optimization

We recommend that you filter for keywords in the 0-29 PKD % (very easy to easy) range. This means Google can interpret the context, meaning, and relationships between words to better match search queries with relevant results. Indexed pages are pages that have been added to the search engine’s database of possible search results. And rankings fluctuate as Google constantly strives to display the best results.

You can tell search engine crawlers things BHS Links like “do not index this page in search results” or “don’t pass any link equity to any on-page links”. These instructions are executed via Robots Meta Tags in the of your HTML pages (most commonly used) or via the X-Robots-Tag in the HTTP header. Some individuals believe that if they place a search box on their site, search engines will be able to find everything that their visitors search for. Most people think about making sure Google can find their important pages, but it’s easy to forget that there are likely pages you don’t want Googlebot to find. These might include things like old URLs that have thin content, duplicate URLs (such as sort-and-filter parameters for e-commerce), special promo code pages, staging or test pages, and so on.

• Search engines rank the brands they believe are the most credible, authoritative, and trustworthy.
• Those curious can learn more by reading the original PageRank research paper and patent.
• For example, backlinks from trustworthy and high-authority websites like The New York Times boost your chances of ranking higher.
• Precise, descriptive alt text, along with the surrounding article text, provides context to search engines about the purpose of the image and how it relates to the web page content.

Because searchers already have intent, they are more likely to convert, making SEO an essential tool for attracting high-quality leads. Make sure any content you create is high quality and optimized for local search. If users click on your content and immediately decide it’s not for them, you’ll end up with a high bounce rate, which sends a signal to Google that your content isn’t solving users’ queries.

Core Web Vitals Effect on Income and Traffic

It focuses on content quality, keyword placement, meta tags, URL structure, and internal linking. They want to make sure that users find your content valuable and easy to interact with. If your site is slow, cluttered, or hard to navigate, you’ll fall behind.

#3 – Domain History

Intrusive interstitials, such as pop-ups that obscure the main content or demand immediate action, can severely disrupt the user experience. Ensuring that a site is free from malicious content and security vulnerabilities also contributes to a safer and more reliable user experience. Sites that use HTTPS encryption to provide a secure browsing experience protect user data and build trust.

Off-page SEO and link-building statistics

Search intent (or user intent) is the reason a user conducts a specific online search. However, avoid keyword stuffing and don’t force the keywords in the content. Contact us today for a free consultation and see how we can boost your website’s performance and grow your business in 2025.