What Are SERPs & Why Are They Important for SEO?

We cannot emphasise the importance of relevant content enough when it comes to SEO. This is probably the most important criterion of all when it comes to improving your search rankings. When a user types a search query into a search engine like Google, the search engine looks at millions of entries to show the most relevant search results in decreasing order of relevance. They have their own algorithms of how they do it and those often keep changing. Good SEO for your website increases the likelihood that a search engine will rank your content higher than others.

Everything You Need to Learn SEO

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. While major search engines don’t make their algorithms public, there are some factors that experts generally accept as having some impact on your website’s visibility in search engine results. Keyword research will help you identify the most relevant words and phrases people use when they’re searching for topics that are related to your products or services.

Learn SEO basics with a beginner’s guide even your grandma would understand

If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. This structured data powers rich snippets that boost both visibility and click-through rates.

• For example, if you search in India, the results are going to be different than the results in the United States.
• If your content is easy to follow, it makes it easier for readers to consume more of it.
• Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format.

A good rule of thumb on whether a link is valuable is to consider the quality of referral traffic (visitors that might click on the link to visit your website). If the site won’t send any visitors, or the audience is completely unrelated and SEO Anomaly irrelevant, then it might not really be a link that’s worth pursuing. Organizations can bid on a keyword or phrase so a link to their page automatically appears on SERPs for that term.

The best is to get a trusted website (that is relevant to your website) to link out to you. But even getting mentioned without a link is still important for getting shown in ChatGPT and other LLMs. While also following the search engine’s rules for optimization. These organizations will bend or break the rules in order to improve their site rankings to make a quick buck. The more quality content you publish, the more likely you will be to get people to share your content with others.