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SEO Tools: The Best Free SEO Tools to Boost Your Site

KWFinder helps you find low-competition keywords that match your topic. Optimizing for these can boost your chances of ranking higher and driving more traffic. For an entry-level tool, it’s great for keyword research and finding backlink opportunities. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.

seo tools

What Tools Does Dopinger Offer?

Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions. Ahrefs’ Keywords Explorer tool gives you detailed key metrics like search volume, keyword difficulty, click-through rate, and a wide range of related keyword suggestions. It supports over ten search engines, not just Google, and the platform’s data is considered among the most accurate in the industry.

seo tools

If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better. If your website has a long history of inorganic link building, it’s wise to do a monthly disavow. Now, what we love about Detailed SEO the most is that it can preview the Open Graph data or Schema markup of any page in a single click. It also gives you direct shortcuts to a website’s robots.txt and XML sitemap. These features alone eliminate the need for three separate Chrome extensions and consolidate everything in a single, comprehensive extension.

seo tools

Looker Studio (Formerly Data Studio)

  • Month-to-month pricing ranges from $89.99 to $199.99 per month.
  • SurferSEO is a comprehensive SEO optimization tool that goes above and beyond to provide users with an all-in-one solution.
  • This way, our team of professionals can help you create a stronger SEO strategy in addition to saving you time and effort with the use of Dopinger’s SEO tools.
  • But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.

Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher. The platform offers a freemium model, with a free version that gives access to basic features and paid plans starting at $139.95/month. While it’s an investment, the depth of insights and breadth of tools make it one of the top choices for businesses that want a serious, long-term SEO strategy. BrightLocal is the best SEO tool for local SEO because it’s built specifically to help businesses improve their visibility in local search results. It brings together all the tools needed to manage local listings, monitor online reviews, audit citations, and track rankings for location-specific keywords.

seo tools

The tool looks at search engine results pages and finds which keywords belong together. My favorite feature is the ability to organize massive lists of up to 200,000 keywords. I check this part of the tool every single day, because SEO Gets makes it so easy to spot trending keywords. You can see which ones are rising and which are falling, and by how much.

I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.

This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics. “The free version of the Yoast plugin is great for small businesses. “The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs.

Sloth helps you implement technical SEO fixes on sites with platform or development restrictions. And see whether there are any problems that need to be fixed. So, it’s a good idea to fix SEO Anomaly the performance issues highlighted. Google’s PageSpeed Insights is a free tool that lets you check Core Web Vitals performance on individual webpages. Bing Webmaster Tools is one of the best free SEO tools if you’re focusing on Bing.

Easily save personalized AI prompts, streamline repeatable workflows, and effectively organize your documents into topical maps, by client or by project. Frase elevates content writing beyond typical SEO tools with advanced SERP-inspired content generation capabilities. Instead of producing generic AI text, Frase crafts high-quality, SEO-optimized content directly influenced by top-ranking search results. Effortlessly create engaging blog introductions, FAQs, structured headings, and complete article drafts in just a few clicks. Dashword is an excellent choice for content teams who want to streamline their workflow without getting lost in overly complex features. It’s particularly valuable for businesses publishing regular content that needs consistency and efficiency.