How to Rank Higher on Google: 17 Strategies for 2025

To ensure your site looks great on any device, build your small business website through a site builder with responsive templates, like Wix or Squarespace. If you’re using WordPress, make sure you have a mobile-responsive theme or template. Making sure your website is ready for visitors on any device is vital to ranking higher on Google and overall SEO success. Your site needs to look great and provide a good UX on desktops, laptops, tablets, and mobile phones. Keyword research on Semrush highlighting search volume and keyword difficulty.

The aim of ranking websites on search engines is a dream of every marketer. Nothing could be more disappointing than your website not ranking on Google, despite your continued efforts to rank high. With a vast amount of content available on the internet, finding out the accurate answer on how to rank on Google would be close to impossible. Google has a few ranking factors, but it makes these ranking factors up of not just one but a wide variety of algorithms.

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Track your keyword rankings over time using Semrush’s Position Tracking tool. Lower-difficulty keywords are terms that attract weaker competition from other sites. Usually because they have lower search volumes and more specific intents. A keyword ranking is a webpage’s position in organic (unpaid) search results for a given query. I really wished I had something like this to read too about 5 years ago when I first found the online world. As you can quickly see, this is a MUCH better keyword to target.

While optimizing your Shopify store for search engines is a crucial step towards achieving online success, it’s just the beginning. This Shopify app helps you target the SEO issues that are worthwhile to fix, helping you save time and money while still improving your SEO. The above technical search engine ranking factors have to do with your website as a whole, while these next ranking factors are more page-specific—hence the term on-page SEO. These tactics have the potential to improve your rankings in search engines. It depends on factors like the keyword’s competitiveness, your website’s authority, and the quality of your content.

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When you search for something on Google, the search engine displays a list of relevant web pages. The order in which these pages are displayed is determined by Google’s ranking algorithm, which considers various factors to determine the relevance and quality of each page. A higher Google keyword ranking means that a webpage appears closer to the top of the search results, making it more likely to be seen and clicked on by users. Website rank finder tools work by analyzing search engine data to determine where a website ranks for specific keywords.

• Schema markup is code added to your pages that helps search engines understand your content better.
• Creating high-quality content involves more than writing well.
• Content marketing involves a wide variety of content types, such as blog posts, newsletters, webinars, videos, and so on, to attract the target audience.
• A link from a big, well-known site in your field is worth more than lots of links from small, unknown sites.
• Authoritativeness basically has to do with your online rep and the recognition that you’re getting.
• That means it’s essential to have a content update schedule in place.

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As I’ve mentioned above, reviews do impact your Google Maps SEO and your rankings in the local pack. First and foremost, you can encourage your clients to leave reviews. You can launch a campaign on social media, offer a discount, or just email them to ask their opinion on your business and ask them to rate you. User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms.

If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup. However, we do have a related, helpful video about YouTube SEO, so we decided to embed that at the end of the post instead. Paste your domain into Ahrefs’ Site Explorer and go to the “Top Pages” report to see those with the most estimated traffic. Go to the “Search Results” report in Google Search Console, click the “pages” tab, then sort the results by clicks from high to low.

In this article, we’ll walk through the process of ranking in Google Sheets step by step. We’ll cover everything from basic functions to more advanced techniques like ranking with multiple criteria. By the time you’re done, you’ll have a firm grasp on how to make Google Sheets work for you when it SEO Anomaly comes to organizing data.