Comment faire un Audit SEO en 11 étapes faciles avec Check-list

Especially if you prioritize reputation management or your content falls within the YMYL (Your Money or Your Life) category. To check this, review Pages with multiple canonical URLs in the Encoding and technical factors section. Second, consider implementing breadcrumbs to help users grasp your page hierarchy. This user-friendly feature reduces frustration and enhances the browsing experience.

It’s also helpful to see if they can customize their services to your business, like WebFX. We tailor all our services, from SEO audits to SEO strategies, to every client’s company, products, and industry. What an agency’s services include also determines the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit. However, you may pay more or less than this range depending on your unique business.

Top free on-page SEO tools

For users, it’s going to stand out more when they are scanning the page. But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet. So I’d recommend filtering the sheet to only show images that are missing alt text and included in at least one post. Clicking on “Search” and then checking “Enable advanced filters” allows us to filter the sheet to show only images which are currently used as the featured image. This is why the first thing I did was fill in alt text for all featured images.

If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices. In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit. Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup.

• Since Google prioritizes spotless UX, the algorithms will consider your site more trustworthy as well.
• They have enough team members, which allows the agency to charge a lower rate for their services.
• But we can’t (and don’t) rely on our intuitions for our website audits.
• It currently ranks 9th for the keyword “how to manage stress”.
• However, you may want to test a few pages if you have drastically different sections of your website.

Create a website audit report.

Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them. A key strategy is to analyze your competitors’ keyword SEO Anomaly profiles. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked.

Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry. This report provides information about pages Google hasn’t indexed. That’s why we recommend compressing your images with a tool like Kraken. But Google is also continuously adapting how they assess your site’s speed.