How to Rank Higher on Google in 2025: The Latest SEO Strategies for Better Search Visibility

So, search volume tells me that the keyword “how to create content” is searched for 500 times a month. However, it’s likely a subtopic and not a main one because its overall Traffic Potential is much higher at 1,200. A high bounce rate means visitors leave your site after viewing just one page, which can signal to search engines that your content isn’t relevant or engaging enough. It ensures your content aligns with SEO best practices and meets user intent. After analyzing your content, the tool provides a quality score and suggests improvements to enhance user experience and overall effectiveness. You can cover the first 4 steps with the SEOBoost Topic Reports feature.

Choosing the Right Keywords

This has lead to relationships – which eventually lead to links. But I have never linked to NichePursuits.com via article directories, Fiverr gigs, etc. For authority sites, I would never recommend those “manual” tactics.

If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post. BHS Links More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on page one to the number one spot. So in this post, I’m going to share 17 ways to rank higher on Google, broken up into three tiers, from the more beginner strategies to the advanced. Lastly, don’t forget to add visuals to further appeal to the site users (see previous step).

However, I have no one post that overviews the entire process of how to rank a website in Google…that would be easy to consume and understand by someone just getting started. Since Google’s goal is to connect people with the web pages and sites that they’re looking for, they pay a lot of attention to things that increase bounce rate. After all, a high bounce rate indicates a poor user experience. Since Google doesn’t want a reputation of sending people to frustrating, poor-quality websites, sites with slow load times get deprioritized by Google’s algorithms. Secondary keywords are incredibly important because they help you cast a larger metaphorical net into the search engine sea. Secondary keywords should be closely related to your focus keyword and have the same intent.

Can internal links help you to rank higher on Google?

So, what did I do once I found this potentially easy to rank for keyword? You can see the article I wrote about niche business ideas right here. The process of knowing nothing 10 years ago to now using SEO as a way to drive my full-time business is still astounding to me.

Further, your profile will provide you with insights into your audience that may help you uncover new opportunities and keywords to target. Not only do these increase your credibility and allow you to control the narrative around your business, but they are also thought to have a significant impact on rankings. The best way to get in on local searches is to create and optimize your Google Business Profile. Things like photos, reviews, and phone numbers are more likely to include answers to queries than text-only links. However, there could be opportunities to make the asset that is ranking more conversion-friendly and encourage users to stay on your site.

Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI. One client asked me to compare their mobile and desktop results. We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design. That finding spurred a redesign of their mobile site, which ultimately improved their rankings.

Of course, search engines aren’t your only source of traffic, though. Take a look at these other ways to promote your blog—and you’ll soon be getting more readers, leads and customers. One way to make sure that your content matches search intent is to look at the content that ranks on the first page.

• Once you create the Google Form, add a title and a small description in the description field.
• But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews.
• Then, using an algorithm with over 210 known factors, Google orders them on a search result page.
• In turn, improved rankings and better usability result in repeat visitors and increase conversions.
• If your keyword’s missing from any of these areas, you’ll be prompted to add it.
• For instance, optimizing content to appear in featured snippets can significantly boost traffic.

Short-tail keywords are broad terms with high search volume and high competition, such as shoes. Long-tail keywords are more specific phrases, usually containing three or more words, like best-running shoes for women. These have lower search volume but are easier to rank for and often lead to higher conversion rates. You can use keyword research tools like Google Keyword Planner, Ahrefs, or Semrush to discover keywords related to your niche, evaluate their search volume, and assess the competition. For example, if you’re targeting the keyword how to grow tomatoes in pots, the search intent is clearly informational.

Or add high-quality images to show off a location or product or other physical thing. A great way to find broken links is to look to your competitors. But for your content to get links people need to actually see it. The more backlinks your site has, the higher you may be able to rank.