22 Best Free SEO Tools Reviewed In 2025

It also lacks backlink data and in-depth content optimization features. Historical data is limited to the past 16 months, and the interface can be a bit confusing for users who aren’t familiar with SEO terms. Local, mobile, social and global SEO tools are also available. We provide simple, professional-quality SEO analysis and critical SEO monitoring for websites. By making our tools intuitive and easy to understand, we’ve helped thousands of small-business owners, webmasters and SEO professionals improve their online presence.

Boxed in the hall of SEO fame, Moz provides a comprehensive suite that streamlines many aspects of online marketing, smoothly adapting to your dynamic SEO needs while on a budget. When you’re hunting for affordable SEO tools, focus not only on the price but, more importantly, the features they offer. Ever since the Internet came into our lives, blogging has become a great tool for reaching out to more people, digital marketing, and business.

Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. As I continue to expand my knowledge and expertise, I encourage you to dive in and explore these tools. They can provide you with invaluable insights and help you build a strong foundation for your SEO efforts. With consistent practice and the right tools, you’ll be well on your way to mastering SEO and enhancing your online presence. These tools cater to specific needs, such as browser-based SEO analysis and specialized marketing strategies, allowing for a tailored approach to your SEO efforts. When starting with SEO, it’s crucial to recognize that your chosen tools can significantly impact your results.

Create workbooks using CSV exports with a table of contents and enabled hyperlinks using this simple Excel Sheet Consolidator tool. You can unlock even more advanced features, such as Page Optimization and Keyword Difficulty, with a MozPro subscription. With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are. The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas.

Our free-version tools run instantly on this page, with no download or registration required. We call these “free tool samples” because you can run them on the fly, without signing up for a thing. Semrush’s AI keyword research and analysis tools are game changers for finding quality, profitable keywords you can rank for.

Price: a 7-day free trial is available. Plans cost $49/mo for basic; $199/mo for standard, and $399/mo for premium.

For the practical stuff, Semrush offers add-ons for Google Docs, WordPress, and Microsoft Office 365, so you can work directly on whatever platform you prefer. You and your team members can collaborate on projects SEO Anomaly and review each other’s work. What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing. Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes.

• Google Analytics 4 now uses artificial intelligence to transform your website data into actionable SEO insights.
• Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.
• There is also an option to purchase an annual subscription for the Pro and Enterprise plans.
• SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them.
• You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum.
• SpyFu allows users to find the most profitable keywords used by their competitors.

Similar Page Checker

In addition to being faster, this approach also helps ensure that your final product is high quality and relevant to your target audience. It’s powered by natural language processing (NLP) and GPT-3 AI to generate custom-tailored content in seconds – be it for web copy, blog posts, or even full marketing campaigns. Luckily, with the rise of AI and SEO tools, it’s easier than ever to know how to do SEO right.

Keyword Research Tools

Majestic SEO tools have consistently received praise from SEO veterans since its inception in 2011. This also makes it one of the oldest SEO tools available today. Customer support via different channels, such as phone, email and chat, was also important to us. As you look for a free SEO solution, you’ll find that there are many options available.

WebCEO has built its reputation as the agency-first SEO platform, focusing on the practical challenges of managing multiple client campaigns simultaneously. What sets it apart is its comprehensive approach to agency operations—not just providing SEO data but streamlining entire workflows from lead generation to client reporting. Ahrefs has carved out a reputation as the heavyweight champion of backlink data. While competitors often claim to do everything, Ahrefs has built its empire on doing a few critical things better than anyone else.

MarketMuse is a versatile tool that caters to individuals, small and large teams alike. It is designed in such a way that it can help individuals and large organizations efficiently. It comes with an AI-powered guidance that assists in creating detailed and informative content related to your chosen topic.