How to Do a Website Audit to Improve SEO and UX in 10 Steps

The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool. Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards. Google primarily uses the mobile version of your site for indexing and ranking. If your site isn’t indexed, no SEO Anomaly amount of optimization will help you rank in search results until you fix this fundamental issue. I’ll show you what to look for and which tools help along the way. Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.

• An enterprise SEO audit aims to determine how a business can best utilize SEO as a marketing channel.
• Then Google will recognise the H3 headings as a list, and you’ll have a shot at picking up the featured snippet for the “5 best widgets” query.
• As such, improving these aspects can lead to higher rankings and better visibility.
• That’s why David focuses on the particularly advanced SEO topics on the Seobility blog.
• Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech.

Technical SEO Factors

And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for. If your competitors rank for these keywords, you have a good chance to rank for them too. Based on factors like the quantity AND quality of your backlinks.

The off-page factors affecting your SEO

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user engagement.

A Practical Guide to Increasing Your Website’s Domain Authority for Better Rankings

An audit makes sure they are properly optimized for relevance and length. By tracking results, you can measure the impact of your audit (e.g., increased rankings, traffic, and engagement). It’ll also help spot new issues like broken links, slow pages, or dropped rankings.

A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially. Let’s explore how to choose the best one for amazing results. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Utilize an SEO analyzer to monitor and analyze all the backlinks you have found or built for your website. Be the first to know when the links get lost and bring them back to life.

The technical evaluation, however, addresses all three to maximize the user experience (UX). How is the website design working for visitors and customers? Some software have heatmaps showing what parts of a site design draw the most attention. This type of analysis helps communicate how the overall design and user experience impact visitors. Technical errors like ones related to performance, SEO, mobile, and security, can negatively impact a customers‘ experience on your website. If I notice visitors aren’t staying on a site for long, or I see a lot of abandoned shopping carts — a website audit is a great way to find out why.

If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. Conducting a website audit will allow you to compare your website to your competitors. You can analyze how well you’re ranking against competitors for keywords and determine potential new sources of revenue. A lead conversion optimization audit analyzes a website’s conversion issues and opportunities. In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from.

Instead, we were publishing high-quality articles with expert insights directly from the actual home care providers (employees) of the business. However, after deep diving and analyzing the content, we discovered that some links in the articles were redirecting to irrelevant websites. In terms of reparations, we ran a report of all the affected pages and manually worked our way through, removing pages, products, and internal links from the site as we did. Natural Language Processing (NLP) techniques were employed to make content more conversational and relatable. Synonyms, related terms, and user-centric language enhanced the content’s context and relevance, helping search engines understand and rank it more effectively. Yes, I have successfully recovered from a manual action penalty related to spammy and hidden content on one of my test websites.