22 Best Free SEO Tools Reviewed In 2025

It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher. There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for. Ahrefs is a top choice for SEO professionals looking to improve rankings and outpace competitors. We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP). Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or BHS Links increasing revenue, you can define it as a goal. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients.

Write 10X Faster With AI-Powered Content

• Yoast SEO is the most installed SEO suite for WordPress, with 13+ million users.
• If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything.
• But if you’ve ever been involved in an SEO audit, it won’t take long to catch on.
• Instead, you’ll see how the search volume changes over time, using the highest and lowest search volumes for context.
• While setup wizards make things easier, there’s still a learning curve for those unfamiliar with WordPress SEO settings.
• It is a comprehensive SEO tool that comes with various features, including Site Explorer, Keywords Explorer, Site Audit, Content Explorer, etc.

If you expect significant expansion in the next year, choose a tool with upgrade paths that won’t require switching platforms entirely. This saves you from relearning systems and migrating data as your needs increase. SEO professionals who prefer desktop software and want to avoid monthly subscriptions. Check out what your landing pages or blog posts might look like in Google search results with the SERP snippet optimization tool. Input your page title, URL, and meta description to make sure it all fits and will grab attention.

Link Tools

Simultaneously, they refer to the robots.txt file to check whether they are allowed to crawl any specific URL. Although we’ve highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. There are over 200 SEO software toolkits that you may use for your business, depending on your needs. However, if you are on a budget and want something comprehensive yet affordable, you can try out any of our top three picks.

Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999. I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.

The best free SEO tool depends on your particular business needs and goals. Semrush, AnswerThePublic, Yoast and Screaming Frog are several options you may want to explore. Lastly, we did the heavy lifting and tested various free SEO tools. This gave us valuable firsthand experience so we could see how each solution really worked across different use cases. If you have a WordPress website and would like to improve its on-page SEO, Yoast may be worthwhile.

WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support. ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly. And Yoast WooCommerce SEO automates key technical elements like schema and sitemaps, so store owners can focus on content. These tools make SEO more manageable and effective, whether you’re just starting or refining your strategy. Free SEO checkers analyze various aspects of your website, such as keyword usage, backlinks, and page speed.