13 Steps to Rank Higher on Google

For example, when I talk about case studies within the content, I always link to the case studies section of the site. This adds credibility to your own content and increases the chance of being featured in an AI Overview. Almost all of your pages should have at least 1-2 outbound links as citations. Think of a citation as borrowing someone else’s expertise to add more credibility to your own content. Citations are an easy way to demonstrate expertise and trustworthiness in your content.

It also involves utilizing videos to attract more traffic to your website from organic search. These nine timestamps take viewers to sections of the video about what YouTube SEO is, YouTube keyword research, identifying search intent, and so forth. What we’re not going to talk about is ranking videos higher on YouTube. But when should you use ranking questions, and how can you add them to your form? This guide breaks it down step-by-step, from creating a form to customizing it for optimal responses. I’m SEO Lead at Morningscore and I have been working with SEO for +7 years now.

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Specifically, increasing time on site by 3 seconds correlates to ranking a single position higher in the search results. Pages with lots of backlinks rank above pages that don’t have as many backlinks. In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10. Alternatively, check your existing ranking using Semrush’s Keyword Gap tool. The Keyword Gap tool compares your rankings with up to four competitors, helping you find valuable keywords. Their Position Tracking tool works alongside their other offerings, allowing you to monitor your rankings while also analyzing new keyword opportunities and competitor strategies.

When talking about search, we use the term “organic” to refer to search results that are unpaid. This is different from paid results, which come from PPC advertising. Paid ads can help you dominate the top of the first page while earning you clicks. They also mean lower bounce rates and longer sessions, all of which improve organic Shopify ranking.

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your search engine rankings, but they also don’t need you to create new content. Since they’re at the top of the search engines, these top-ranking ads may be the only ones a customer sees before making a buying decision. If you’re not running top-ranking ads that are showing up in a decent chunk of the impression share for that keyword, your competitors are getting those clicks instead.

By staying ahead of these developments and optimizing your local presence, you’ll be better positioned to meet your audience where they already are. You can also sign up for ranking alerts, check rankings on a page-by-page basis, see where your site appears in paid results, and much more. While the quantity of your backlinks is important, high-quality backlinks—from authoritative, reputable websites—carry more weight. Google favors these backlinks as indicators of credibility and reliability.

➡️ Preparing LSI (Latent Semantic Indexing) List

When you click on a page, you can see which queries it ranks for and the countries and devices driving the most impressions and clicks. The BHS Links easiest method is to link the Google Analytics account that you are using to collect data on your website’s traffic. To start using Search Console, you must create an account using your Gmail or G-Suite email address. Google Play relies on Youtube for videos, which must be uploaded to a YouTube channel first.

In truth, it’s incredibly difficult to rank a single page by itself for a handful of keywords – especially if there’s any competition at all. But for newer sites, and sites without a lot of authority, over-optimization can be a real drag. We won’t cover each element in detail here, but earning as many clicks as possible by optimizing these elements will go a long way. Each of the resources below should help to improve your CTR, and ultimately, your traffic. Aside from content itself, Google employs a number of ranking signals to determine how authoritative and trustworthy a site is. Google has already tested your keyword across thousands or millions of searches, so they have a pretty good idea of what people are looking for.

• To do so, navigate to the General tab of Rank Math SEO and click on This post is Pillar Content as shown below.
• This will tell you which articles to update to get more traffic.
• To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools.
• Before moving to the next step, it’s essential that your content is structured and formatted correctly.

Since the majority of internet users access websites via mobile devices, Google prioritizes sites that are optimized for mobile viewing. This means your site should have a responsive design, easy navigation, and readable content without requiring users to zoom in. Building more backlinks is a key strategy to improve your rankings on Google. You can create content that aligns with audiences’ searches, ultimately improving your chances of ranking higher on Google and attracting more organic traffic to your site. Google ranking refers to the position a website or webpage holds in Google’s search engine results pages (SERPs) for a specific query.

Study the search results to see how you can make your title even more unique. When you type a keyword into Ubersuggest, you can see similar keywords, how many people search for that keyword per month, and how much competition there is. These days, it’s easier than ever to create your own website.